By 2050, the global number of adults over the age of 65 will double to 1.6 billion, with the largest growth in the developing world. This growth will impact healthcare, government and social systems that today are largely not inclusive of the ageing population or built to the scale needed to support it. Arathi Sethumadhavan and Megan Saunders suggest in this article of the World Economic Forum that this presents a challenge, but also a space for a broader ecosystem to grow. Here brand, trust and reliability from a multistakeholder base are critical for scaling up innovation. More seniors have embraced digital technologies than ever before, with adoption driven by perceived benefits and usability. Specific technological areas are being explored to meet the needs of older adults - a market that is poised for monetization and an investment essential to the sustainability and dignity of communities.
https://www.weforum.org/agenda/2021/03/ageing-looming-crisis-or-booming-opportunity/

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