Time Is Money: Financial Services Can Help Rural Women Save More of It

Reducing poverty and improving equity
Posted May 28, 2021 | Consultative Group to Assist the Poor, Sophie Falsini

In low-income countries, 79 percent of working women report that agriculture is their primary work activity. They often have limited opportunities to improve their livelihoods. While there are many factors at play, time is one of the biggest challenges that rural women face. Social norms in many countries dictate that women should be primarily responsible for unpaid childcare and household responsibilities. Time poverty prevents many rural women from pursuing educational or income-generating opportunities. In nine African Union countries, women’s workdays are up to 50 percent longer than those of men. In this article for the Consultative Group to Assist the Poor, Sophie Falsini discusses three ways financial services can help to alleviate time poverty among rural women.



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