Resilient Rural Women: Applying Personas and Insights for Climate-Smart Innovation
Beyond the overarching impact of climate, there is nuance in how different groups of rural women understand, perceive and react to the stresses and shocks related to the phenomenon. The population of rural women in low-income countries is vast and diverse, and varies according to life stage, livelihood, and cultural context, and no single, mass market solution will effectively serve them. In their report for the
Consultative Group to Assist the Poor, Jamie Anderson, Barbara Scola, Chloe Gueguen,
et al explore three personas of rural women and their distinct customer journeys through product and service engagement. They spotlight examples of providers offering services tailored to rural women that can ultimately help build climate resilience.
https://www.cgap.org/sites/default/files/publications/slidedeck/Resilient rural women_Applying personas and insights for climate-smart innovation_23 May.pdf
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