How Advertising Consumed the Counter-Culture
Capitalism assimilates and exploits the energy of any and all cultural movements, including those that are in opposition to it, suggests Ian Leslie in his article for
Engelsberg Ideas. He notes that every new cultural idea, however radical or subversive, has been absorbed into the mainstream, which is made up of a million different splinters rather than one dominant form. The velocity with which marginal ideas or people become widely accepted has been accelerated by the internet and social media, which have also generated fragmentation. It is hard or impossible to establish novel cultural stances. As a result, charismatic outsiders have largely ceased to exist. Counter-cultures were like forests that marketers used for wood; leaving the landscape denuded over time.
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